Building it

printDesign and Promotion

The Promise of a New Driving Experience
Turnpike Promotional Literature


[see large picture or read text]

Of course, we have to remember truckers, who have always been a mainstay of Turnpike traffic. The cost of tolls would always factor in to whether or not to use the road. But pluses, like saving on "fuel, tires, and repairs," notes the pamphlet, were worth considering.
  Back cover of pamphlet, "New Jersey Turnpike Save 2 Hours," 1950s
Collections of the New Jersey Turnpike Authority
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