Building it

printDesign and Promotion

The Promise of a New Driving Experience
Turnpike Promotional Literature


[see large picture]

Numerous early Turnpike materials boasted that the new road was not only faster than other roads, it was safer. Notice how prominently the idea of "safety" is promoted in this brochure.
  Pamphlet, "New Jersey Turnpike Safer and you save hours!" 1950s
Collections of the New Jersey Turnpike Authority
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