Design
and Promotion
The Promise of a New Driving Experience
Turnpike Promotional Literature
[see large
picture]
Collections of the New Jersey Turnpike Authority
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The Promise of a New Driving Experience |
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Notice the image chosen for the cover of this Turnpike Authority pamphlet. The aerial view accentuates the fast, modern shape of the new road—all straight lines and easy, curved exit ramps. The perspective also reduces cars to mere specks, enforcing the sense of limited traffic. | |
| Cover of pamphlet, "The New Jersey
Turnpike," 1960s Collections of the New Jersey Turnpike Authority |
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