Building it
 

printDesign and Promotion

The Promise of a New Driving Experience
Turnpike Promotional Literature

 
  


[see large picture]

Notice the image chosen for the cover of this Turnpike Authority pamphlet. The aerial view accentuates the fast, modern shape of the new road—all straight lines and easy, curved exit ramps. The perspective also reduces cars to mere specks, enforcing the sense of limited traffic.
  Cover of pamphlet, "The New Jersey Turnpike," 1960s
Collections of the New Jersey Turnpike Authority
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