Building it
 

printDesign and Promotion

The Promise of a New Driving Experience
Turnpike Promotional Literature

 
 
 

Pamphlet titled: "One of the Nation's Safest Highways"

[see large picture or read text]
In addition to promising a ride that was "safer, smoother," and quicker, this brochure touts the Turnpike's connections with other roadways. Unlike the highways most motorists were accustomed to, it notes that "Once on the Turnpike and its extensions, travel is non-stop—without interruption for toll collecting purposes."
  Inside of pamphlet, "The New Jersey Turnpike," 1960s
Collections of The New Jersey Historical Society
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