Building it

printDesign and Promotion

The Promise of a New Driving Experience
Turnpike Promotional Literature


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Note how the back cover of the pamphlet both touts the Turnpike's new safety-oriented features, and calls upon drivers to be active participants in making the driving experience a safe one.
  Back cover of pamphlet, "The New Jersey Turnpike," 1960s
Collections of The New Jersey Historical Society
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