What connected the Turnpike's structuresbuildings
at the service areas, toll plazas, the administration buildingwas
a modern approach to architecture. The "typical restaurant exterior" (top
right) bears a curved entrance of glass and steel; the toll plaza (top
left) looks almost airborne, with its roof jutting out into the sky. Modern
sans-serif letters along its roofline spelling "NEW JERSEY TURNPIKE" boldly
greet users. Images of such modern structures were prominently featured
on a broad assortment of souvenirs and postcards.