Building it

printDesign and Promotion

"Streamlined Moderne"
The Modern Face of the Turnpike

[see large picture]


The new service areas along the Turnpike were attractions in themselves. This metal ashtray, in fact, includes around its rim scenes of the Raritan River Bridge and "a typical turnpike restaurant" (top right). This "typical restaurant" would have been run by Howard Johnson's, which held the concession for food services in the Turnpike's early years.
Souvenir ashtray, 1950s
Stamped on reverse in diamond shape, "G.N. Co./JAPAN"
Collections of The New Jersey Historical Society
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