Building it

printDesign and Promotion

"Streamlined Moderne"
The Modern Face of the Turnpike

[see large picture]


As this and the next two images suggest, the New Jersey Turnpike tollbooth was perhaps the most prevalent image on Turnpike-related souvenirs, so much that it became emblematic of the road. While New Jersey actually had toll roads in the early nineteenth century, to1950s Americans the toll road was still largely new and unprecedented.

Souvenir beanbag ashtray with tollbooth, 1950s
Collections of The New Jersey Historical Society
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