Building it

printDesign and Promotion

"Streamlined Moderne"
The Modern Face of the Turnpike

Ashtray with toll plaza image
[see large picture]


The tollbooth dominates this heart-shaped ashtray, so much so that it's easy to miss what's going on around the rim. If you look closely you can see the Howard Johnson's "pieman" logo (left, center, and right along the top). Howard Johnson's produced many of the souvenirs sold in its Turnpike gift shops.
Souvenir metal ashtray, 1950s
Collections of The New Jersey Historical Society
back 5 of 8 next