Building it
 

printDesign and Promotion

"Streamlined Moderne"
The Modern Face of the Turnpike


[see large picture]

 

Interchanges (places of entry and exit—most people call them "exits") were celebrated on souvenirs in the same way tollbooths were—as novel quasi-attractions. This plate, made by California's Vernon Kilns expressly for Howard Johnson's New Jersey Turnpike gift shops, chronicles along its rim the whole Turnpike system, including each of the earliest interchanges.
Souvenir plate, 1950s
Marked on reverse, "Made expressly for Howard Johnson's New Jersey Turnpike Shops, by Vernon Kilns USA"
Collections of The New Jersey Historical Society
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