Like most other Garden State-made cars, the Simplex
(New Brunswick) was a luxury model. Along with makes like Walter (Trenton),
Phianna (Newark), and Crane (Bayonne), the Simplex cost between $5,000
and $15,000 at a time when the Ford Model T cost less than $500.
Photograph, Simplex, about 1910
Collections of The New Jersey Historical Society