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Made in New Jersey
Automakers in the Garden State

[see large picture]

The Mercer was named for the New Jersey county where it was made. Powerful, fast, and favored by celebrities and socialites, this luxury sports car sold for about $3,700. It was made by the Mercer Automobile Co., run by the Roebling family (known for producing wire cables for the Brooklyn Bridge decades earlier). The company sold more than 25,000 Mercers between 1910 and 1925, when it stopped production.

Photograph, Mercer, 1916
Collections of The New Jersey Historical Society
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