Driving it

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Made in New Jersey
Automakers in the Garden State

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William C. Durant founded General Motors in 1908 (and incorporated it in Newark, New Jersey, even though it would be centered in Detroit). Ousted from the company twelve years later, he incorporated Durant Motors, and bought out the low-priced Star to compete with Ford and Chevrolet. He moved manufacturing operations to Elizabeth, New Jersey, and by 1923 the 100,000th Star was made. A 35-horsepower 4-cylinder car with 4-wheel brakes and 3-speed transmission, the touring model cost $348; the luxury sedan, $875. Durant phased out the car in 1928 when he ran into financial problems.

Photograph, Durant Star Station Wagon, 1923
Collections of The New Jersey Historical Society
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