Driving it

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Traffic, Traffic, and More Traffic
The General Motors and Cities Service Oil Co. Movies

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Cities Service produced "The New Jersey Turnpike" just after the road opened. It makes the "Turnpike achievement" look especially impressive by contrasting it with scenes of massive traffic jams on (other) choked roads.

Perhaps Cities Service was so laudatory because the Turnpike Authority was its employer (the company held a concession for gasoline and repair services with the Authority). Nevertheless, the movie's perspective ties firmly into prevailing notions about cars, roads, and American progress.

Excerpt from "The New Jersey Turnpike" (Cities Service Oil Co., 1953)
Film courtesy of Citgo Petroleum Corporation and the New Jersey Turnpike Authority
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