Driving it

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"Soar Along at 60"
The New Jersey Turnpike and Speed

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There were comparatively few cars on the Turnpike in its earliest years and that, combined with innovative design features, spelled out traffic that actually moved. "Now, on [the Turnpike's] wide lanes," noted Life magazine in 1952, "trucks and cars can soar along at 60." Driving without turns, stoplights, and stop signs to impede the way created a sense of newfound speed. This speed found its form on Turnpike souvenirs like this pennant, where tiny lines fly off the word "TURNPIKE" to show momentum.

Pennant showing the Swedesboro-Chester interchange, 1950s
Collections of The New Jersey Historical Society