There were comparatively few cars on the Turnpike in
its earliest years and that, combined with innovative design features,
spelled out traffic that actually moved. "Now, on [the Turnpike's]
wide lanes," noted Life magazine in 1952, "trucks and cars can
soar along at 60." Driving without turns, stoplights, and stop signs to
impede the way created a sense of newfound speed. This speed found its
form on Turnpike souvenirs like this pennant, where tiny lines fly off
the word "TURNPIKE" to show momentum.