"The New Jersey Turnpike," 1953

Rolling down the New Jersey Turnpike is like driving into a new world. A world without stop lights or sharp curves. A world especially created for motoring pleasure, for safety, speed, and comfort.

The Authority planners painstakingly studied motorists' needs and how those needs have been met on other roads across the nation. They knew that restaurants and service stations would have to be planned and built with great care to be sure they would provide maximum service and comfort for the motoring public. At the outset, the Authority determined that all service stations and restaurants would be built and permanently owned by the Turnpike, so that final control of their operations would remain with the Authority.

To meet every motoring need they specified many details of operation. For example, service stations provide both regular and premium grades of gasoline, since premium is essential for modern high-compression engines. For trucks and buses, diesel fuel is supplied. All products must be sold at prices competitive with normal prices charged by other companies and service stations in the Turnpike area. Similarly, it was decided that stations and restaurants would be continuously operated 24 hours a day, every day of the year.

It's interesting to note that the needs of the public on a limited access turnpike call for many more specialized supplies and services than those in stations along the average highway. Not only are facilities available for greasing and tire servicing, but they must meet the needs of time-conscious motorists on an express highway. An oil change, for example, is made with equipment that completes the job in a quick three minutes.

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These Turnpike stations need a total complement of 200 permanent and 100 part-time attendants. Every man trained and ready for traffic loads that at a times require as many as 14 men at 14 pumps in a single station, pumping at the rate of a thousand gallons of gasoline an hour for twelve consecutive hours. No service station anywhere has ever been subjected to a more severe trial by traffic. To meet such a record demand without strain and without inconvenience to the public, all stations are always able to draw upon manpower from less busy stations up and down the Turnpike. Such cooperation is possible because all the stations are operated by a single company.

Another special Turnpike service is provided by these Pikettes, who have at their fingertips the latest information on hotels, motor courts, and the best routes to all parts of the country. "Here you are Mr. Wallace. Here are all the maps you need to get to Florida. Here's your hotel guide, and your ferry boat schedule, and as you can see here, you have the choice of either route—the inland route or the ocean route." "Well, thanks very much." "You're very welcome and I hope you have a very nice trip." "Thanks again."

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